Chapter 9

Financial Analysis and Making a Profit

Keeping track of the financial aspects of your firm's operation requires the attention of every member of your management staff. Long before you turn the numbers over to your accountant (or accounting department as the case may be), you should have a clear picture of where you stand from a profitability standpoint. Let's start by taking a quick and dirty look at an example of a catering firm that is doing everything right.

1. Financial Statements

Monthly Profit and Loss

Sales
ItemDollarsPercentage
Sales$100,000100%
Operating Expenses
Food28,00028%
Beverage10,00010%
Salaries10,00010%
Hourly Wages12,00012%
Supplies5,0005%
Linens500.5%
Sales and Admin3,0003%
Utilities4,0004%
Total Operating Expenses72,50072.5%
Total Operating Profit27,50027.5%
Fixed Costs
Insurance1,0001%
Property/Equipment8,0008%
Depreciation500.5%
Total Fixed Costs9,5009.5%
Gross Profit18,00018%
Net Income$10,80010.8%

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